Web Survey Bibliography
As the utilization of the internet as a marketing research tool is constantly rising, users get more and more accustomed to fill out questionnaires online. The often cited novelty of the medium to which high respond rates were attributed a decade ago has definitely worn out. Therefore other response enhancing measures need to be established, especially when list based samples are contacted for the first time. The positive effect of pre-notifications on response rates has been confirmed for mail surveys (e.g., Edwards et al. 2002; Faria/Dickinson/Filipic 1990) as well as in at least one web survey (Cook/Heath/Thompson 2000). Also increasing respondent engagement by a respondent friendly questionnaire design is expected to diminish abortion (Baker 2008).
A study about the attitude of IT managers in Austrian companies experimentally investigated the effect of pre-notification (e-mail pre-notification one week before invitation vs. no pre-notification) and two different questionnaire layouts (basic vs. elaborated). To test the “Anita-effect” (Greif/Batinic 2007) in the male dominated sample (95% male) the sender’s gender was varied. The full-factorial design (2x2x2) led to eight experimental groups. A total of 38% of the 1,563 IT managers clicked on the link in the e-mail invitation and 29% finished the questionnaire (abortion rate: 22%). The highest response rate was achieved in the group with pre-notification, the female sender and the elaborated layout (38%), the lowest in the group without pre-notification, the male sender and the basic layout. Significantly more IT managers with a pre-notification clicked on the link in the e-mail invitation (40% vs. 36%) and started filling out the questionnaire after the introduction page (95% vs. 92%). The total response rate with pre-notification was higher than without (32% vs. 27%). The invitation from a female sender led to more clicks on the link in the e-mail (40% vs. 35%) and to a higher total response rate (32% vs. 27%). The layout of the questionnaire had a significant influence on the abortion (elaborated: 14%; basic: 20%) and the total response rate (33% vs. 26%). Additionally the elaborated layout was evaluated to be visually more attractive.
Conference homepage (abstract)
Web survey bibliography - Other (439)
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- Examining the effects of website-induced flow in professional sporting team websites; 2010; O'Cass, A., Carlson, J.
- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
- College Students' Response Rate to an Incentivized Combination of Postal and Web-Based Health Survey; 2010; Balajti I., Daragó, L., Ádány, R., Kósa, K.
- Improving the response rate and quality in Web-based surveys through the personalization and frequency...; 2010; Muñoz-Leiva, F., Sánchez-Fernández, J., Montoro-Ríos, F. J., Ibáñez-Zapata, J. A.
- What are participants doing while filling in an online questionnaire: A paradata collection tool and...; 2010; Stieger, S., Reips, U.-D.
- ESS Handbook for Quality Reports; 2009
- ESS Standard for Quality Reports; 2009
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Stochastic properties of the Internet sample; 2009; Getka-Wilczynska, E.
- Web based survey: an emerging tool; 2009; Srivenkataramana, T., Saisree, M.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Interactivity in self-administered surveys. Influence on respondents' experience; 2009; Suarez Vazquez, A., Garcia Rodriguez, N., Alvarez, M. B.
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.
- Mode effects in Switzerland: non‐response and measurement error on the European Social Survey; 2009; Roberts, C.
- Reason analysis: an ambitious alternative for mixed‐mode survey design; 2009; Jerabek, H.
- Response rates in multi actor surveys; 2009; Pasteels, I., Ponnet, K., Mortelmans, D.
- Unit non‐response in panel surveys: empirical finding from an experiment; 2009; Haunberger, S.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Comparison between Liss panel (web) and ESS data (face to face); 2009; Revilla, M., Saris, W. E.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Why don’t all Businesses report on Web?; 2009; Haraldsen, G.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- Visual Design Effects on Respondents’ Behavior in Web-Surveys; 2009; Greinoecker, A.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Personality on Social Network Sites: An Application of the Five Factor Model; 2009; Wehrli, S.
- Use of Online Interviews in the Underlying Discourse Unveiling Method (UDUM); 2009; Nicolaci-da-Costa, A. M., Romao-Dias, D., Di Luccio, F.